Get to know our new Chair – Peter Hughes
We’re delighted to welcome Peter Hughes as our new Chair of the Fairhive Board.
With more than 40 years of senior leadership experience spanning banking, housing and the third sector, Peter brings a wealth of knowledge, a strong sense of purpose and a deep personal commitment to making a difference through social housing.
Peter joins us as we move forward with our five-year strategy, launched earlier this year, which focusses on delivering excellent services for our residents, providing well maintained homes and building inclusive communities.
“I am delighted to join Fairhive as Chair of the Board,” Peter said. “Throughout my career, I’ve seen the importance of safe, secure, and affordable housing in supporting individuals and communities. I believe in being a ‘guide on the side’—accessible, collaborative, and supportive—both with colleagues and with residents. Listening carefully, understanding challenges, and working together to improve services will be at the heart of my approach.”
A leadership role with purpose
Peter describes the Chair’s position as both strategic and people-focused:
“It’s often said the CEO’s role is to run the company, and the Chair’s responsibility is to ensure it is run well. Although there’s a bit more to it than that, it’s a good reminder. The role doesn’t follow a fixed day-to-day pattern. Preparation is key, planning ahead, working with colleagues to build an annual programme, monitoring performance, managing risk, and considering new and emerging policy areas.”
A career shaped by people and place
Brought up in Flint, North Wales, Peter began his career in banking straight from school at 16, joining NatWest and studying for his qualifications through night school. What started as an unexpected career path quickly became a lifelong passion.
His work later took him from the West Midlands to South Wales, where he headed the Commercial Lending Team at Principality Building Society. There, he was recognised for his leadership, financial performance, and social impact, particularly through supporting housing associations.
“Principality was deeply committed to the housing agenda, and my interest in the sector grew from there,” Peter explained. “I was fortunate to work closely with housing associations and government on major projects, including the first stock transfers from local authorities in Wales. Seeing how major investment programmes could transform communities really inspired me.”
A perspective grounded in housing and community
Peter brings a deep understanding of the challenges facing the social housing sector, from the cost-of-living crisis and skills shortages to increased regulation and public scrutiny following the tragedies at Grenfell and Rochdale.
“We know many households are struggling with rising costs, and there is still a national shortage of affordable homes,” he said. “But despite the challenges, I believe there are many reasons for optimism. Fairhive is in a strong position, with an impressive programme of new homes in the pipeline, while continuing to invest in residents’ safety and the improvement of existing homes.”
Championing collaboration and values
Our five-year strategy was shaped with direct input from our residents, a principle Peter says will continue to guide the Board’s work.
“Meeting members of the Residents’ Forum during my recruitment made a big impression on me. Their passion and willingness to challenge showed just how engaged our residents are. They must remain central to decision-making, and I’m committed to continuing that focus.”
Peter also highlights the importance of strong partnerships with local councils, regulators, and other stakeholders.
“Transparency and trust are vital. Fairhive already has a reputation for being constructive and collaborative, and I want to build on that. A strong and trusting relationship between the Board and the Executive Team ensures we stay strategic, forward-looking, and true to our values.”
Reflecting on his new role, Peter adds:
“My predecessor Stephen will be a particularly hard act to follow. Making a difference won’t come from one single thing, but by being a visible, consistent, and supportive presence, I hope to help the Executive Team thrive and enable Fairhive to write another successful chapter in its story.”
A focus for the year ahead
Over the coming year, Peter’s priority is to meet residents, colleagues, and partners to deepen his understanding of the communities we serve.
“It’s vital the Board remains strategic, but we can only do that effectively if we truly understand the realities on the ground,” he said. “I’m looking forward to visiting our homes, seeing our investment programmes in action, and hearing directly from residents and staff.”
As we approach our 20th anniversary since transfer from the local authority, Peter says he’s excited about our future:
“Fairhive has a clear regional identity, strong values, and a fantastic team. I’m looking forward to working with colleagues and residents as we continue to invest in our homes, embrace innovation, and make a real difference in people’s lives. I’m delighted to be part of the next chapter.”
Beyond the Boardroom
Outside of work, Peter enjoys walking with family and friends and hopes to return to dancing soon, a pastime he and his wife Suzanne once loved before the pandemic. A lifelong Sheffield Wednesday supporter, he jokes that “hope springs eternal” when it comes to football.
